Do you have a website? Oh… and does it comply with Accessibility requirements?
If your answer is yes and yes, and you are sure about that, we’re done here. Go have a sandwich.
If you’re unsure what “Accessibility” means, you’re not sure if you comply with the law, or the answer is simply no… Please read on!
OK… the craziness has started and it’s likely to get worse! We could all be sued!
A variety of attorneys have discovered a new way to make a quick buck. And unfortunately, it’s another example of good intentions gone horribly wrong and there are opportunist lawyers out there ready to take advantage of website accessibility laws and put the squeeze on unsuspecting site owners (of any size)… and, sorry… but that could be you.
There’s a lot of information about this that is now coming to light, so we’re not going bore you with endless details right here. But the bottom line is simple. If your website does not comply with Accessibility laws and guidelines, you could find yourself in receipt of a demand letter or worse, a lawsuit from one of these people that could cost you a good chunk of change, not to mention a big headache.
Fortunately, there’s a quick and inexpensive solution available right now!
At TrueMarket Group, we’ve been building and managing websites (and much more, frankly) for nearly 20 years. Recently. we became aware of an acquaintance who owns an auto-related business and was the recipient of one of these unexpected lawsuits. We understand that they settled the case for something around $70,000 plus the cost of making their website compliant with ADA Accessibility laws. We were astonished to learn that apparently there have been many of these. Several thousand already. That’s a bit scary.
Around the same time, however, we also became aware of a unique, AI-powered software solution that automated the process of ensuring acceptable website Accessibility compliance for a fraction of the cost of hiring a developer, or even an in-house tech person. After a great deal of research and discussion back and forth, we decided it made sense to become an Authorized Partner for this software product and start offering it to our clients.
Now you can make your website Accessible in as little as 48 hours… and it’s finally affordable!
Now keep in mind, you can spend many thousands of dollars and wait weeks or months for other solutions. But that’s only the start. Because every time you add new content to your site, you have to go through a series of extra steps to make sure that your new content complies. Not fun.