Substack is one of several platforms that allow you to publish and deliver original content in a variety of formats directly to a targeted audience of current and potential subscribers, both free and paid.

WHAT WE DO

We provide a variety of end-to-end Substack publication management services for those who wish to focus largely on content creation.

WHO THIS IS FOR

This service is for writers, thought leaders, and professionals who want a streamlined, well-managed Substack-based publication without the technical or production responsibilities.

OUR SERVICES

  • Setup and Branding
    • Account setup, customization, and branding
    • Logo and platform design
    • Initial content strategy and positioning guidance
  • Content Planning
    • Development of a customized editorial calendar
    • Planning for regular posts, series, features, and other content types
  • Content Production & Formatting
    • Post formatting and optimization for consistency, readability and aesthetics
    • Incorporation of visuals, quotes, audio, video and other rich media
    • Support for headlines, subheadings, and tagging
  • Audience Growth and Marketing
    • Email list management and growth strategies
    • Social media integration and promotional guidance
    • Cross-promotion opportunities with other publications (if applicable)
  • Engagement & Community Management
    • Comment moderation and response management
    • Development of engagement strategies, such as chat channel, reader Q&As or feedback polls
    • Creating and managing subscriber-only perks or features
  • Monetization Strategy
    • Guidance on subscription tiers and pricing
    • Ad and sponsorship opportunities
    • Merchandise or additional revenue streams (if applicable)
  • Analytics & Feedback
    • Regular performance reporting (open rates, engagement, growth)
    • Monthly or quarterly strategy adjustments based on data
  • Advanced Add-Ons
    • Ghostwriting or copyediting
    • Marketing and media (ads, partnerships, endorsements, etc.)
    • Subscriber Events (webinars, live Q&A, etc.)

BASIC PLAN: Launch & Support

  • Description: Ideal for writers who need initial setup and occasional support but prefer to handle much of the day-to-day tasks themselves.
  • Services Included:
    • Account Setup & Branding: Initial setup of Substack account, brand alignment, custom logo/banner, and introductory post.
    • Content Strategy Session: Initial strategy session to help establish publication goals, audience targeting, and content ideas.
    • Basic Tutorial: Initial training on Substack’s features, focusing on the essentials.
    • Quarterly Check-In: A quarterly review to assess publication performance and provide recommendations.
  • Pricing Range: From $495 (one-time setup fee)
    • Optional Monthly Support: From $95/month

STANDARD PLAN: Growth & Consistency

  • Description: Best for writers who want a structured, managed publication without worrying about production or basic marketing. We handle most aspects of the ongoing production and audience building.
  • Services Included:
    • Requires and Includes Everything in Basic
    • Editorial Calendar & Content Planning: Development of an extended editorial calendar, with monthly updates.
    • Content Formatting & Optimization: Formatting and optimizing each post for consistency, readability, engagement.
    • Audience Growth Support: Assistance with email list building strategies and social media integration.
    • Monthly Performance Reports: Detailed monthly reports on growth, engagement, and suggested adjustments.
    • Monthly Strategy Call: In-depth review to realign strategy based on growth data and content performance.
  • Pricing Range: From $295/month

PREMIUM PLAN: Full-Service Publication Management

  • Description: This level covers every aspect of the publication, including community engagement and monetization, for clients who want a fully managed experience.
  • Services Included:
    • Everything in Standard
    • Enhanced Audience Engagement: Community management, such as responding to comments and fostering engagement, organizing reader Q&As, and managing subscriber-only content or perks.
    • Advanced Marketing & Cross-Promotion: Execution of more advanced marketing strategies, such as ads, partnerships, and cross-promotions.
    • Monetization Management: Guidance and support on setting up subscription tiers, ad/sponsorship strategies, and additional revenue streams.
    • Bi-Weekly Strategy & Feedback Calls: Regular check-ins to review performance, troubleshoot, and adjust the approach based on emerging goals or challenges.
    • Custom Requests: Flexible support for any additional client needs, such as special events, live sessions, or unique content formats.
  • Pricing Range: From $795/month