Substack Publication Management

Substack is a unique platform that allows you to publish and deliver original content in a variety of formats directly to a targeted audience of current and potential subscribers, both free and paid.

WHAT WE DO

We provide a variety of end-to-end Substack publication management services for those who wish to focus largely on content creation.

WHO THIS IS FOR

This service is for writers, thought leaders, and professionals who want a streamlined, well-managed Substack-based publication without the technical or production responsibilities.

OUR SERVICES

• Setup and Branding
  • Account setup, customization, and branding
  • Logo and platform design
  • Initial content strategy and positioning guidance
• Content Planning
  • Development of a customized editorial calendar
  • Planning for regular posts, series, features, and other content types
• Content Production & Formatting
  • Post formatting and optimization for consistency, readability and aesthetics
  • Incorporation of visuals, quotes, audio, video and other rich media
  • Support for headlines, subheadings, and tagging
• Audience Growth and Marketing
  • Email list management and growth strategies
  • Social media integration and promotional guidance
  • Cross-promotion opportunities with other publications (if applicable)
• Engagement & Community Management
  • Comment moderation and response management
  • Development of engagement strategies, such as chat channel, reader Q&As or feedback polls
  • Creating and managing subscriber-only perks or features
• Monetization Strategy
  • Guidance on subscription tiers and pricing
  • Ad and sponsorship opportunities
  • Merchandise or additional revenue streams (if applicable)
• Analytics & Feedback
  • Regular performance reporting (open rates, engagement, growth)
  • Monthly or quarterly strategy adjustments based on data
• Advanced Add-Ons
  • Ghostwriting or copyediting
  • Marketing and media (ads, partnerships, endorsements, etc.)
  • Subscriber Events (webinars, live Q&A, etc.)

BASIC: Launch & Support

• Description: Ideal for writers who need initial setup and occasional support but prefer to handle much of the day-to-day tasks themselves.
• Services Included:
  • Account Setup & Branding: Initial setup of Substack account, brand alignment, custom logo/banner, and introductory post.
  • Content Strategy Session: Initial strategy session to help establish publication goals, audience targeting, and content ideas.
  • Basic Tutorial: Initial training on Substack’s features, focusing on the essentials.
  • Quarterly Check-In: A quarterly review to assess publication performance and provide recommendations.
• Pricing Range: From $495 (one-time setup fee)
  • Optional Monthly Support: From $95/month

STANDARD: Growth & Consistency

• Description: Best for writers who want a structured, managed publication without worrying about production or basic marketing. We handle most aspects of the ongoing production and audience building.
• Services Included:
  • Requires and Includes Everything in Basic
  • Editorial Calendar & Content Planning: Development of an extended editorial calendar, with monthly updates.
  • Content Formatting & Optimization: Formatting and optimizing each post for consistency, readability, engagement.
  • Audience Growth Support: Assistance with email list building strategies and social media integration.
  • Monthly Performance Reports: Detailed monthly reports on growth, engagement, and suggested adjustments.
  • Monthly Strategy Call: In-depth review to realign strategy based on growth data and content performance.
• Pricing Range: From $295/month

PREMIUM: Full-Service Publication Management

• Description: This level covers every aspect of the publication, including community engagement and monetization, for clients who want a fully managed experience.
• Services Included:
  • Everything in Standard
  • Enhanced Audience Engagement: Community management, such as responding to comments and fostering engagement, organizing reader Q&As, and managing subscriber-only content or perks.
  • Advanced Marketing & Cross-Promotion: Execution of more advanced marketing strategies, such as ads, partnerships, and cross-promotions.
  • Monetization Management: Guidance and support on setting up subscription tiers, ad/sponsorship strategies, and additional revenue streams.
  • Bi-Weekly Strategy & Feedback Calls: Regular check-ins to review performance, troubleshoot, and adjust the approach based on emerging goals or challenges.
  • Custom Requests: Flexible support for any additional client needs, such as special events, live sessions, or unique content formats.
• Pricing Range: From $795/month