Substack is the publishing platform we use extensively, both for our clients and our own publications. With this highly efficient platform, we publish and deliver original content in a variety of formats directly to a targeted audience of current and potential subscribers, both free and paid. A few of the publications we manage include:

Guitar Business World
Resimplification
From Dentist To Luthier

Each of these publications represents the extraordinary quality of our work in this area. Read on to learn more.

WHAT WE DO

We provide a variety of end-to-end Substack publication management services for those who wish to focus largely on content creation.

WHO THIS IS FOR

This service is for writers, thought leaders, and professionals who want a streamlined, well-managed Substack-based publication without the technical or production responsibilities.

OUR SERVICES

  • Setup and Branding
    • Account setup, customization, and branding
    • Logo and platform design
    • Initial content strategy and positioning guidance
  • Content Planning
    • Development of a customized editorial calendar
    • Planning for regular posts, series, features, and other content types
  • Content Production & Formatting
    • Post formatting and optimization for consistency, readability and aesthetics
    • Incorporation of visuals, quotes, audio, video and other rich media
    • Support for headlines, subheadings, and tagging
  • Audience Growth and Marketing
    • Email list management and growth strategies
    • Social media integration and promotional guidance
    • Cross-promotion opportunities with other publications (if applicable)
  • Engagement & Community Management
    • Comment moderation and response management
    • Development of engagement strategies, such as chat channel, reader Q&As or feedback polls
    • Creating and managing subscriber-only perks or features
  • Monetization Strategy
    • Guidance on subscription tiers and pricing
    • Ad and sponsorship opportunities
    • Merchandise or additional revenue streams (if applicable)
  • Analytics & Feedback
    • Regular performance reporting (open rates, engagement, growth)
    • Monthly or quarterly strategy adjustments based on data
  • Advanced Add-Ons
    • Ghostwriting or copyediting
    • Marketing and media (ads, partnerships, endorsements, etc.)
    • Subscriber Events (webinars, live Q&A, etc.)

BASIC PLAN: Launch & Support

  • Description: Ideal for writers who need initial setup and occasional support but prefer to handle much of the day-to-day tasks themselves.
  • Services Included:
    • Account Setup & Branding: Initial setup of Substack account, brand alignment, custom logo/banner, and introductory post.
    • Content Strategy Session: Initial strategy session to help establish publication goals, audience targeting, and content ideas.
    • Basic Tutorial: Initial training on Substack’s features, focusing on the essentials.
    • Quarterly Check-In: A quarterly review to assess publication performance and provide recommendations.
  • Pricing Range: From $495 (one-time setup fee)
    • Optional Monthly Support: From $95/month

STANDARD PLAN: Growth & Consistency

  • Description: Best for writers who want a structured, managed publication without worrying about production or basic marketing. We handle most aspects of the ongoing production and audience building.
  • Services Included:
    • Requires and Includes Everything in Basic
    • Editorial Calendar & Content Planning: Development of an extended editorial calendar, with monthly updates.
    • Content Formatting & Optimization: Formatting and optimizing each post for consistency, readability, engagement.
    • Audience Growth Support: Assistance with email list building strategies and social media integration.
    • Monthly Performance Reports: Detailed monthly reports on growth, engagement, and suggested adjustments.
    • Monthly Strategy Call: In-depth review to realign strategy based on growth data and content performance.
  • Pricing Range: From $295/month

PREMIUM PLAN: Full-Service Publication Management

  • Description: This level covers every aspect of the publication, including community engagement and monetization, for clients who want a fully managed experience.
  • Services Included:
    • Everything in Standard
    • Enhanced Audience Engagement: Community management, such as responding to comments and fostering engagement, organizing reader Q&As, and managing subscriber-only content or perks.
    • Advanced Marketing & Cross-Promotion: Execution of more advanced marketing strategies, such as ads, partnerships, and cross-promotions.
    • Monetization Management: Guidance and support on setting up subscription tiers, ad/sponsorship strategies, and additional revenue streams.
    • Bi-Weekly Strategy & Feedback Calls: Regular check-ins to review performance, troubleshoot, and adjust the approach based on emerging goals or challenges.
    • Custom Requests: Flexible support for any additional client needs, such as special events, live sessions, or unique content formats.
  • Pricing Range: From $795/month